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From humble beginnings in a physics lab on the campus of Loyola
University came the sounds of the first radio station in the lower
Mississippi River Valley when WWL Radio signed on in 1922. The
little station would grow into a national powerhouse, with its
morning Dawnbusters show and nightly broadcasts from the Blue Room
of the Roosevelt Hotel. The city's second oldest station, WSMB,
with studios in the Maison Blanche Building, developed its own cast
of favorites, including "Nut and Jeff." Later, in the city known as
the birthplace of jazz, radio played a key role in popularizing
early rock and roll. Disc jockeys at leading stations WTIX and WNOE
helped develop the Crescent City sound, along with local
personalities with colorful names like "Poppa Stoppa," "Jack the
Cat," and "Dr. Daddy-O."
More than 50 years ago, with the flip of a switch and the turn of a
dial, local television became an unforgettable part of New Orleans
culture. For many viewers, the memories remain vivid, even if much
of what they saw was in black and white. This collection of vintage
photographs highlights the history of popular programs and
personalities, beginning with the city's first station, WDSU-TV.
After signing on the air in 1948, Channel 6 introduced favorites
like Mrs. Muffin, The Great MacNutt, and Midday while building a
news team that included local icons Mel Leavitt, Nash Roberts, and
Alec Gifford. In 1957, WWL-TV took to the airwaves, developing a
reputation for quality local programming and dominant news
coverage. Channel 4 made household names out of Morgus the
Magnificent, Hap Glaudi, John Pela, Phil Johnson, Bill Elder, and
Angela Hill.
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